The B.S. to Reward Ratio
There are two types of salespeople in the car business today. I don’t mean good or bad. I don’t honest or dishonest. I mean avoidant or aggressive. You might think that, by definition, all salespeople are aggressive and I have made that mistake myself. You are probably an aggressive thinker, like me. See if you agree with this.
There are two types of salespeople in the car business today. One type wants make as much money as they possibly can, deliver as many units as they can and go as far as they can in their career. The other type wants to make as much money as they can and deliver as many units as they can, for the least amount of work.
They are masters of the B.S.-to-Reward-Ratio. They ride that particularly easy to find line between coasting and catching up. Now the first type.....what? B.S.? Bad Stress, of course. And, while we are on the topic, notice that the B.S. always comes before the money in this ratio.
Now the first type of salesperson is extremely rare. So rare that they get special treatment. They get their own schedule, but they never take off. They always have an up and they rarely “need help”. They bring you completed deal jackets before you put a number on their trade-in. The other type of salesperson are the ones that make managers possible. If you are a manager, guess which ones you have.
You see, the B.S.-to-Reward-Ratio is the most dominant dynamic in business today. In my opinion, how much professional B.S. one will tolerate is a more direct factor on your earning potential than your education. I’m know many of my friends with degrees would agree. I know many of my friends in sales would agree as well.
Some of you may agree, that this important ratio was trouble from both ends. It seems for the last 5 years in particular, that the rewards are dropping while the B.S. is piling up.
